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Introduction

The challenge specific to the laser hair removal industry was the fact that high-profit margins led to increased competition. Some players in the market offer huge discounts and deals to try and make some quick cash. Our approach started with conducting on-site and email surveys to capture as much information as possible from customers anonymously. This was extremely useful in generating ideas for improvements to test, as well as getting in the heads of potential customers. By targeting both desktop and mobile traffic, we were able to boost conversion rates across both successful user segments and segments that were previously underperforming.

Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

They had to grow fast, so they turned to Princeton Partners. The results were significant. Amp Agency worked with Hasbro on managing both paid and organic search SEO and SEM , creative online advertising, global analytics reporting, and analysis across all digital platforms media, search, site, and social for 25 Hasbro brands.

To come up with some actionable insights for Hasbro, Amp put together this 3-part plan: For example, Amp was able to put statisticians to work on Hasbro for more precise and high-level behavioral analyses. Amp used third-party data to analyze browsing behavior of customers before they bought from the toy company. This way, they were able to better understand the factors that influence people to buy from a company like Hasbro. They analyzed the content that customers were engaging with, the content that preceded conversions, the content that reduced conversions, etc.

Amp then used econometric modeling techniques to analyze media investment, which resulted in insights into the ROI of various marketing channels. The results achieved by the agency here include better understanding for their client about the entire end-to-end customer journey.


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John Hancock provides financial services such as life insurance, k plans, and mutual funds. The company sponsored a recent Boston Marathon, and worked with Amp to maximize the visibility of their sponsorship online. The WeRunTogether campaign encouraged those interested in the Boston Marathon to share reasons for participating in the form of video, photo, or text.

The content was aggregated to resemble a mosaic, which was meant to represent the connectedness of the Boston Marathon community. By using paid social media advertising, they were able to target people who were more closely associated with the Boston Marathon, as well as those interested in financial services who were also running. Here are some examples of ads run by Amp for John Hancock:. By creating a conversation around the race, John Hancock was able to contribute to the Boston Marathon, and also promote their non-profit fundraising partnership with CrowdRise.

The WeRunTogether hashtag was used over 42, times over the course of four weeks across all major social channels, and was a trending topic nationally on Twitter during the day of the race:. Scooters started off as a simple skateboard with handlebars, but over time they have become small two-wheeled vehicles made for people to commute longer distances. The client approached us with a limited ad budget and a desire to start experimenting with some digital marketing tactics to capture a larger share of the younger demographic.

9 Successful Digital Marketing Case Studies

When ad budgets are tight, some entrepreneurs mistakenly conclude that organic traffic is their only option. However, for those who understand how to utilize paid traffic, you can get significant reach and conversions in a very short amount of time which could benefit your business more than waiting months and months to rank in organic search. Stream Ads, and Amazon Product Ads across all major devices. The campaign consisted of display ads to drive brand awareness and product-listing ads that users would see when they searched for a competitor.

From there, we monitored the ROI of each channel and killed all underperforming ads. Or you might just want more visibility in Google search rankings or find ways to reach your audience through new channels. Can Single Grain help with your unique situation? Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support.

Their expertise has helped Nextiva grow its brand and overall business. What's your biggest marketing challenge right now? Get a strategy session with one of our marketing experts today! We have put together an entire course on how we gained clients like Uber, Amazon and Salesforce using content marketing frameworks that you can duplicate. Execution is not included. Single Grain will customize and execute a marketing campaign for you.

40 Most Effective Digital Marketing Tactics and Techniques in 2017

Let us innovate and come up with the ideas and then do the work for you so you can focus your efforts elsewhere. Whether you're looking for marketing services, strategy or just getting started, we have a solution for you. We'll help you grow, faster. Structured processes and documentation for each task.

Consistency The average time it takes to see consistent organic traffic to your site from SEO is around 5 to 6 months. Experience You should make sure that you have experience designing and running some portion of marketing campaigns. For example, it could depend on: However, according to Brian Clifton, there are a couple of issues with this: Google Analytics combines your total revenue from both your transactions and goals. This could potentially lead to double counting.

There are a couple of things to be aware of here: When a product on your site is purchased, you might have both e-commerce revenue and a goal value captured for a single transaction depending on how Google Analytics is set up on your site. This double counts revenue, which can throw off your numbers. New followers Clicks on the link in update Online purchases Filling out contact form Signups for newsletter Downloads of. PDF file Time spent on important web page The next step is to actually track your chosen goals.

Next, you need to assign a monetary value to the actions completed. According to Buffer , here are some benchmarks on how much each social media platform costs based on their results: According to the Content Marketing Institute , there are a few key things that you should be sure to measure: Unique visits Unique visits are meant to measure how many individual people viewed your content in a set period of time.

Mobile readership You should also know if readers are actually reading your content or just landing on your page. Comments Comments are a great way to gauge feedback from your audience, and see how emotionally compelling your posts were. Shares The best form of marketing is word of mouth , and social sharing is essentially word of mouth on the web. Their goals were the following: Gain more clarity on the impact of the main touch points that influence shoppers before, during, and after they engage with the brand online.

9 Successful Digital Marketing Case Studies - Single Grain

Find patterns in engagements that correlate with conversions. Understand how investments in specific channels affect performance on other channels. Attribution analysis Amp then used econometric modeling techniques to analyze media investment, which resulted in insights into the ROI of various marketing channels. John Hancock Case Study John Hancock provides financial services such as life insurance, k plans, and mutual funds.

Here are some examples of ads run by Amp for John Hancock: The WeRunTogether hashtag was used over 42, times over the course of four weeks across all major social channels, and was a trending topic nationally on Twitter during the day of the race: Tell us a bit about you and your business It provides us with necessary insight into your business and goals.

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Some of Our Clients. Only 1 more step It allows us to create a plan that will reach your goals much faster. Please enter a valid URL - e. What Our Clients Say Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Almost Ready Let us know how we can help you.

An user-friendly platform, with multiple and safe resources, enables you to have a better experience managing your website, Blog, or online store, providing you more motivation to keep your content updated for your customers. There are many online strategies to advertise your business, however, these are the most popular tools you can choose from to obtain positive results based on your goals. It is not simple to create a Digital Marketing Strategy, requires planning and dedication to the process. Thus, it is very important that you question:.

The Internet has infinite possibilities, but you need to have your marketing objectives defined, and dedicate to them. When creating social media accounts or building websites, it is important that you have a logo, a customised image, symbol, or name, that people will recognise and remember about your business. Another important factor to remember is Hosting.

A good hosting quality can make your website faster and always live, as hosting problems can make people quickly give up, exiting your webpage. Google has a free tool called Google Analytics and has many metrics to analyse users visiting your website. We, at Digital Stream , hope that you found this article useful and educational, aggregating knowledge about these current Digital Marketing trends.

How Digital Marketing can increase visibility for your business? Reasons for this behaviour are quite simple: The internet allows users to find an extensive range of information; The internet makes it possible for users to compare similar products or services; The internet allows users to quickly compare prices; The internet is extremely dynamic and allows users to quickly acquire new services, or purchase products online. What are the main Digital Marketing Strategies?

Lastly, see below seven online marketing tools and a brief explanation of each of them: Website There is no doubt that every business needs to use this tool, perhaps the most important of all of them. Blog Create a blog can be very interesting for your business, and it can allow access from your website or online store. Social Media A considerable amount of people uses search engines like Google, Yahoo, or Bing to look for information, products or services.

Conclusion There are many online strategies to advertise your business, however, these are the most popular tools you can choose from to obtain positive results based on your goals. Thus, it is very important that you question: What is my main objective to advertise online? To have an online store to sell my products? To have an institutional website with information about my business, to inform and communicate with users? Who is my target market? Clients I want for my online store? Email contacts to approach them later about my business or partnerships?

Or any specific niche market? How much time and money am I willing to spend on my online advertising? An institutional website where I would try to update it every 15 days, however, I would keep promoting it to my partners, clients, and possible clients? Boost online sales with an updated online store?


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