It tells how to systematize so the business could be replicated 5, times. It shows how to do the work you love rather than the work you have to do. The E-Myth Entrepreneurial Myth is that businesses are started by entrepreneurs seeking profit. In actuality, businesses are started by technicians employees who dec This book tells how to get your business to run without you. In actuality, businesses are started by technicians employees who decide to work for themselves.
The E-Myth Revisited
The problem is they understand the technical work, not the business itself. Gerber explains that we're all composed of 3 personalities. For your business to succeed, you must play each role: As I re-read this book, I recognized much of the guidance my business coach, Seth Getz, has used. Seth was trained by Gerber. Gerber is at times long-winded and repetitive. Notes Most businesses are operated according to what the owner wants a place to work freely , not according to what the business needs growth and change.
If your business depends on you, you don't own a business, you own a job. Franchise Prototype Build your business as if it was the prototype for thousands of franchises. Create a business whose results are system-dependent, rather than people-dependent. Create a system of experts instead of being the expert. Your product is the feeling of the consumer has when they buy from you, not the commodity you sell. How the business interacts with the consumer is more important than what it sells.
Power Point Selling 1. Get the customer's emotional commitment by describing your product feelings it gives customer not the commodity actual good or service. Show the customer their frustration and how you can relieve it. Provide the rational armament to back up the customer's emotional commitment. Give the details of your product, and ask for the sale.
Business Coaching | EMyth
Selling isn't about closing, it's about opening; opening the customer to feel their frustration, and see the solution you can provide. View all 7 comments. Dec 02, Christopher rated it did not like it Shelves: About half a dozen important ideas buried in a mass of cloying, poorly written prose. The pages dedicated to this text could have been cut to 60 and the book would have been better for it.
As it is, prepare to skim. The author's habit of inventing characters that compliment him on his own ideas is a recurring and increasingly annoying technique. He also compliments his invented characters for their eloquence and drops repeated advertisements for his own company in the text. Jul 10, Travis rated it did not like it.
- Eye of the Moon.
- Partner with an EMyth Coach.
- Bookshout App?
- Creation Myth.
If it weren't for the condescending, overly-simplistic, overly-drawn out, incessantly repetitive tone of this book, it would be good--it does have meaningful concepts, it just should have been twenty pages long. I've spent years working in consulting where process works when people don't.
This book took sixty pages to suggest that the poor overworked technician hire help. Another fifty pages to explain that you need good processes so that you can hire low-skilled people. That you define a role a If it weren't for the condescending, overly-simplistic, overly-drawn out, incessantly repetitive tone of this book, it would be good--it does have meaningful concepts, it just should have been twenty pages long. That you define a role and work yourself out of it. These are bullet points, not multiple chapters. The worst offense is how he has a fictional conversation with a fictional business owner--and they lay massive complements on each other.
I can just see the author writing these dialogues with a smitten sense of self satisfaction about how clever he was. Major turn-off and distraction from the content. Good book for people who think they have a skill that they can monetize but have little to no corporate experience. I would not recommend it to anyone who has already been through the corporate America big business grinder.
View all 5 comments. Jan 28, Wellington rated it it was amazing. This is a fine book showing some of the flaws of small businesses and why so many fail. The author uses a fictional small business owner who started a pie shop and running herself ragged. She has a great gift in making pies but is burning herself out. She was thinking about how she her job was making and selling pies when her business could and should be so much more.
They fulfill an emotional need of their clients. For instanc This is a fine book showing some of the flaws of small businesses and why so many fail. For instance, Southwest Airlines is not selling airline tickets but a fun way to travel. Disney is not selling you a Mickey Mouse hat but to experience having the innocence of child again. Harley-Davidson is not selling you a motorcycle — but a membership to a rebellious, unbridled culture. My mind went racing while I thought of the four or five companies on my mind.
This book finally made some sense about why someone would write a book telling the world their secrets. The author possibly has hit a ceiling on the amount of time he can invest — the amount of money he can make. The third major point this book made was about systems. I really dislike systems in the workplace because they dehumanize the person. However, the author made some of the best arguments against this notion. But if you are a small business owner or are looking to become one, you really have to read this.
Feb 02, Sophie rated it really liked it. The The E-Myth Revisited deals with two major misconceptions about running a business: This book is an absolute must-read for business owners and while on occasion the writing is a little cheesy there are plenty of really important topics discussed in a clear, informative manner, which will help you grow your business in a productive and successful way. Jun 19, Chris rated it it was amazing Shelves: I skimmed this book five years ago after hearing about it from some North Point staff members. I thought I understood the basic ideas, so for the last five years the book sat on my shelf.
I had a chance to listen to the book this week, and will likely add it as required reading for all our new staff members. Naively, they think they'll have more I skimmed this book five years ago after hearing about it from some North Point staff members. Naively, they think they'll have more flexibility or earn more of the profit. Seldom do they consider the start-up costs, the risk and the need for discipline or systems. These people, says the author, are technicians. They have a technical skill, e. Systems allow one to scale and automate and refine in a way that a single individual often cannot.
Imagine, says the author, designing a business model that can be replicated times! Engineer as much of the operations as possible to be fool-proof. Too often, hiring "talented" managers can screw up the system because they begin to turn dials and make changes. It may seem counter-intuitive, but these self-starters can really cause big problems quickly.
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Make it fun for new staff to learn what is expected. Get over the feeling these are for idiots; they ensure that they right things are done in the right order. This book is appears in all must-read-business-books-lists.
Ever Feel Like You’re Trying to Reinvent the Wheel?
Well, not on mine. While I agree that standardization of processes can go long way, the McDonald's of the world already exist. Trying to create another one, is as likely as to aiming to be the next Facebook. The way I work in the corporate world, and the way I see myself working in an enterprise of my own, isn't factory work, follow the manual and nothing but the manual, don't think just execute bogus.
We're human working for humans, everyo This book is appears in all must-read-business-books-lists. We're human working for humans, everyone is different, each need is unique, each problem as its solution. While the approach should at least to have standard set of principals, I don't see myself hiring other people to serve as automatons Maybe I missed the purpose of the book. Or maybe I'm just nayve. Feb 04, Meg rated it really liked it. I read this a few years ago. It was the text for one of my husband's business classes. He said it was a good book It's actually pretty amazing. I'm betting I'll never start my own business, because the things I do tend to be less-marketable services and commodities.
Reading, doing laundry, watching Buffy the Vampire Slayer Don't think you get paid for any of I read this a few years ago. Don't think you get paid for any of those things.
Build Consistency and Predictability into Your Business
However, if I wanted to start my own business, hypothetically I now feel entirely qualified to do so. Jan 19, Nicholas rated it really liked it Shelves: This review has been hidden because it contains spoilers. To view it, click here. The general stuff was good. A lot of the specifics are born out of an older era of thinking. Just think of those few innovative companies that did away with the organizational charts. Think of those companies that laugh at it because it doesn't reflect reality. But is that because the idea of the chart is wrong or people just don't know how to make them properly.
Perhaps the chart should be cut into a big jumble of different tasks all of which can be passed around like little bracelets. Your job The general stuff was good. Your job is just whatever little "jobs" you have taken on. This could create a lot more freedom. Your business should be something you work on and not something you work in.
Don't let it become just a miserable job. Have an end game, even if it is only a Tim Ferriss esque stasis. Break your job down into every different "job" Hire unskilled people who want to learn because you can't hire good experts and if you did you wouldn't know what to do with them. I think that this would be the summary I think that the reason I see Seth Godin everywhere is because he says what every marketer knows.
Except that he does it perfectly. He expressed what is an important idea. You cannot hire experts unless you are one. Hire inexperienced people who are willing to work hard and learn. You'll get them on the cheap anyways. No one has your judgment, or your ability, or your desire, or your interest. That if it's going to get done right, you're the one who's gong to have to do it.
Go to work on your business as if it were the preproduction prototype of a mass-produceable product. Think of your business as something apart from yourself, as a world of its own, as a product of your efforts, as a machine designed to fulfill a very specific need, as a mechanism for giving you more life, as a system of interconnecting parts In fact, some of the most powerful Innovations have required little more than the change of a few words, a gesture, the color of clothing.
They compare what they've done with what they intended to do. And where there's a disparity between the two, they don't wait very long to make up the difference.
See a Problem?
Keep the curtain up at all cost. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
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Download your e-book s from your bookshelf. Gerber We'd love you to buy this book, and hope you find this page convenient in locating a place of purchase. Specialty Booksellers Interest-specific online venues will often provide a book buying opportunity. International Customers If you are located outside the U. About Product Details An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Retail store and online prices may vary. Delivery time required depends on your selected Shipment option. To confirm availability and pricing, please call the store directly.
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