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PDF La vache pourpre (French Edition)

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Seth Godin - Author - Resources from the BnF

The Icarus Deception View in iTunes. Seth Godin View in iTunes. The Dip Unabridged View in iTunes. Unabridged View in iTunes. Poke the Box Unabridged View in iTunes. How High Will You Fly? All Marketers Are Liars: We Are All Weird: At the time, he said he hated the idea: How can you be successful with girls, he said, when they realize that you're in the business of garden dwarfs! Now, he loves it and has developped a genuine understanding of the garden dwarfs market. The one thing he did recently is to produce a brand new rather unexpected kind of dwarf.

As you may imagine, even if there are more and more garden dwarfs aficionados including French designer Phillippe Stark , most people tend to laugh at people who put garden dwarfs in their garden. They find it ridiculous, ugly what have you This is obviously something that may hurt business.

Well, what the German firm did was to design a new dwarf: The garden dwarf that has been killed by the neighbour. Imagine a dwarf, lying down, face and beard on the ground, with a knife deep in his back.

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This dwarf is a killing. The firm has sold tons of them. Well, it sounds to me that this dwarf is a kind of purple cow.


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The dwarf design is a fun and astute way of generating cash-flows out of the love-hate feelings that garden dwarfs trigger. You hate them, show it, buy a killed one. You love them and want to make fun out of your neighbour, buy one too! October 23, at The more I go, the more I see pornography in management literature.

I do not mean that all these titles necessarily relate to poor books. What I mean is that most of them don't challenge us into deep thinking. They take for granted that it is easy to disentangle skill from luck.

But let me ask you: How do you do that? Is Warren Buffett skilled or lucky remember tossing a coin may end up with 15 heads in a row with a non zero probability? How do you recognize a skilled VC from a lucky one? Are not we too often tempted to rationalize ex-post? Is luck that scary that we need skill as an explanation for what we don't want to see as Lady Fortune's hand!

Seth Godin

October 18, at The publishing industry is going through interesting times. Good old Gutenberg must be turning in his grave. Indeed, it is a stimulating experience to see the North-American publishing industry going digital without really going digital. The basic idea is to give readers a better sense of whether they should go for the book, that is buy it. Google's idea is to combine the viewing of a given page with their Adsense contextual advertising program.


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Publsihers will then receive a share of the ad revenues based on the number of Adsense clicks that we, readers, gonna trigger. This mimics what we're allowed to do for free in a bookstore where sometimes we can even enjoy a sofa and a cup of coffee Starbucks? We can do so even if we don't buy the book and decide to leave the bookstore without opening our wallet. The clever trick here is an indirect re-monetization of this free right: Publishers gonna be paid when we flip through the pages AND click on Adsense boxes.

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Now, I have some questions that spring to my mind. What's the deal for authors?


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  5. Will they get their cut? Is this to be considered as a derivative right to be compensated for. Next is the question of why Google takes the burden of scanning the books instead of relying upon the available electronic files that are nowadays provided by publishers. Is this Big Brother striking again?

    Are we going to leave even more footprints? Frankly I do not know what to think even though Google claims that they are good guys with no intention of profiling us whatsoever. October 08, at Although not clearly visible, something may be wrong with this picture. Indeed, did you know that monkeys peel bananas from the bottom up well to make things even more confusing this is the other way round since bananas grow upside down? If you assume that monkeys are banana experts not a bold assumption to make , how can it be that we, clever humans, have it all wrong for so many years?