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We all know that tried and proven business techniques when applied to startups and emerging businesses is always a good thing to do to ensure success but dated "how to" books do not always provide the insights that our new Internet market space demands. Alan Blume has a wonderful, engaging writing style, almost story-like in describing the virtual business world, its issues and the opportunities that it represents.
As the executive director of a business incubator I have occasion to counsel and mentor many entrepreneurs as they manage their startups. So many rely on the Internet and the virtual business space to be successful. This book will now be required reading for every incubating company we have and will be one of my recommended books to anyone who asks me whether there are any good books out there to help foster and leverage a virtual business.
In a very fast read manner Alan Blume covers what it means to be virtual, what to do to be virtual, the issue of branding and standing out in virtual space, selling virtually, marketing and finally expanding virtual businesses all delivered in fast page flipping chapters that cover it all. All too often self help books are borne in the academic world and while those books are all valuable it is great to have a "been there, done that" author, who is still doing it as a businessman running a virtual business as a practical example of his book.
I recommend this book to anyone but most especially to those who are new to the virtual world, those who are looking for a good virtual road map to being successful in virtual space and to those who enjoy a well written,informative, business book. Finding profitability in the online world can be challenging in today's economy. Success is by no means guaranteed. Finding Profitability in an Online World offers hope and guidance for those with a determined entrepreneurial spirit. While providing a holiday list of tools and techniques for saving time and money, Blume shares valuable principles for how small start-ups can compete with more well-established marketers.
First, would you hire yourself? If the answer is "no," then some changes are in order before venturing further down this road. What must be done versus what can be done? Not all activity is productive and when competing for a foothold in competitive markets, the entrepreneur's choices on where to expend time and effort can be critical.
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Blume's mantra is "outsource whenever and wherever possible. There is very little material of value in this book describing how to achieve virtual success. The author repeatedly talks about the merits of going 'virtual' which most of us already know , and provides simplistic, general advice e. Throughout he makes many references to the "six-figure" deals he makes from his company, of which only limited information is provided.
There are many other books out there that will provide more of a template to follow for 'virtual success' in a specific niche. His book is a great read for anyone embarking upon a web selling initiative. It's particularly helpful for emerging businesses operating with limited funds or established businesses looking to augment their go-to-market strategies with virtual sales and marketing models.
Alan has always said that trailblazing is 10 times harder than what's been done successfully before. I've witnessed these virtual strategies first-hand, so read this book, take his advice, and you will see your business grow and quality of life dramatically improve.
I've known Alan for many years and regularly seek his guidance on marketing related topics. My company has utilized Alan's virtual team for website development, and both general marketing and web marketing consultation. His book offers clear and succinct methodologies to improve sales and marketing for seemingly any business, and he has certainly helped my business grow. In a tough economy last year, I was very pleased that my business was able to increase.
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