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The ultimate guide to sports marketing

The Art and Science of Celebration , Goldblatt has produced corporate events for Marriott, Xerox, and dozens of other Fortune companies. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: Delaware — -December 7, Pennsylvania — December 12, New Jersey — December 19, Georgia — January 2, Connecticut — January 9, Delaware, December 7, Pennsylvania, December 12, New Jersey, December 18, Georgia, January 2, How can a sports event be designed to meet the needs of athletes, spectators, and sponsors?


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If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event - and then demonstrate the benefits of their sponsorship? Sports marketing has become one of today's single most exciting careers.


  • The Ultimate Guide to Sports Marketing - Stedman Graham - Bok () | Bokus;
  • The Ultimate Guide to Sports Marketing by Stedman Graham.
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  • The excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees - all add up to make sports marketing a thrilling, multidimensional career. At every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves.

    Because of their obvious appeal, sports marketing jobs are among the most sought-after in today's job market. But beyond the fun and games, sports marketing requires knowledge and dedication. From ideas for effectively leveraging sport celebrities and their appearances to sample scripts for banquets and presentations, and from managing concessions at Little League games to high-profile World Series promotional assignments, "The Ultimate Guide to Sports Marketing" pulls back the curtain to give you a hands-on, detailed look at what it takes to succeed behind the arena walls - where the real business takes place.

    Nielsen Book Data Publication date Note Rev. The ultimate guide to sport event management and marketing.