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Social and behavior change communication - Wikipedia
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Social and behavior change communication
Amazon Rapids Fun stories for kids on the go. Amazon Restaurants Food delivery from local restaurants. Nielsen Book Data Publisher's Summary This volume investigates, both conceptually and empirically, the role of intuition in professional practice and its significance for professional development, especially within the world of education. The relationship between rationale or explicit ways of knowing and learning and inarticulate, intuitive or implicit ones is explored in the context of professional practice and development.
The tendency to interpret "reflection" solely in terms of articulation is questioned and the value of other forms of reflection is reasserted. The working relationship between reason and intuition is illustrated in a variety of case studies in distinctive educational and professional settings.
From this reassessment of intuition, practical lessons for the initial training and continuing professional development of educators and others are highlighted and extracted. Nielsen Book Data Much of the time, experienced professionals in both education and other fields cannot explain what they are doing, or tell you what they know; and students cannot articulate their learning.
The "Intuitive Practitioner" tackles this apparent paradox head on, and explores the dynamic relationship between reason and intuition in the context of professional practice. The contributors delicately unpick the vexed and neglected nature of intuition, and demonstrate the vital role it plays in the development of professional judgement and expertise.
Practice Makes Permanent
Nielsen Book Data Publication date ISBN pbk. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media which include radio, television, billboards, print material, internet , interpersonal channels such as client-provider interaction, group presentations and community mobilisation are used to achieve defined behavioral objectives.
BCC should not be confused with behavior modification , a term with specific meaning in a clinical psychiatry setting. However, when there is a supportive environment with information and communication teaching then there is a desirable change in the behavior of the target group. Thus, SBCC is proved to be an instructional intervention which has a close interface with education and communication.
It is a strategic and group oriented form of communication to perceive a desired change in behavior of target group. However, it is not as easy as it sounds, as there is no one-size-fits all strategy for any intervention.
Interventions are context specific. Therefore, there is a need for proper information management and sharing. It is advised to document and report the interventions that worked somewhere, for example, the kind of messages, the medium and the audience. It involves the following steps: Behavior change is influenced by motivation from others external influence as well as from within oneself internal influence.
Internal influence plays a significant role in creating more enjoyment of a behavior change, instilling a sense of ownership of the new behavior, which in turn instills a sense of ownership of the changed behavior. The following are some of the factors: SBCC has several levels at which it can be implemented.