Some of these ideas are viable and others are not. Determining the viable creative concepts comes later as a result of the second and third thinking styles.
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Now, subsequently, follows the realist style. The team switches the place and mode to think in a more logical planning style. Based on the first stage, the attendees pretend that the dream is possible and start putting plans to achieve it.
The plans aims to turn the imaginary ideas into a manageable action plan. During this stage all the thoughts should be constructive and target turning the idea into a real plan.
This stage includes questions such as the following:. After having an action plan to turn the idea into reality, the critic thinking mode tends to discover the barriers of applying the idea and how to overcome it.
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In this session, the team provides a constructive critique for the idea in order to find the weak points and solve it in the final solution. In this stage, the team asks questions as following:.
The first stage focused on the creative aspect and sharing creative ideas and solutions. The second stage focused on reality and how to turn the idea into an action plan and finally the third stage aims to identify the weakness in the idea and overcome it in the final plan. Rafiq Elmansy is the founder of Designorate. He is an affiliated faculty teaching design at the American University in Cairo.
Disney Creative Strategy stages
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Disney’s Creative Strategy: The Dreamer, The Realist and The Critic
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