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Guide The Social Executive: How To Position Yourself As A Leader In Only 5 Minutes A Day On Twitter

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This type of disinformation gambit would become a hallmark of the election and beyond, and Twitter did not appreciate the strength of this new front in the information wars.

How to Use Twitter Lists: A Professional’s Guide

The ongoing, unresolved disputes over what Twitter should allow on its platform continued to flare into the fall. At the eleventh hour, he pulled the plug. At the same time, Twitter began to draw greater scrutiny from the public, and the U. Congress, for its role in spreading disinformation. The results have been positive.

House seat in the Boston area, with online safety as one of her principal issues. The blue check mark signifying a verified user was originally designed to confirm identity but has come to be interpreted as an endorsement. According to three sources, Dorsey himself has personally directed some of these decisions. Twitter began rolling out a series of policy and feature changes last October that prioritized civility and truthfulness over free-speech absolutism.

For instance, while threatening murder has always been unacceptable, now even speaking of it approvingly in any context will earn users a suspension. The company has also made it more difficult to bulk-tweet misinformation. Nobody, though, can accuse Twitter of not confronting its worst elements. The pressure on Dorsey to keep this momentum going is coming from Wall Street, too: He saved his harshest words for Twitter, which he said has dragged its feet far more than Facebook or Google. The big question now is what government intervention might look like.

Warner suggested several broad policy prescriptions, including antitrust and data privacy regulations, but the one with the greatest potential effect on Twitter and its rivals would be to make them liable for the content on their platforms.

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On January 1, for instance, Germany began enforcing a law known as deep breath Netzwerkdurchsetzungsgesetz, or NetzDG for short. As evidence of how this approach can create unintended outcomes, he points to an instance in which Twitter temporarily shut down the account of a German humor magazine after it tweeted satirically in the voice of Beatrix von Storch, a leader of a far-right party.

As Warner said, the era of Silicon Valley self-policing is over. Still, there are many things Twitter can do to protect its platform. Twitter could also do more to discourage people from creating objectionable content in the first place by making its rules more visible and digestible. The company could also build trust by embracing transparency as more than a buzzword, sharing more with users and marketers about how exactly Twitter works and collaborating with outside researchers. Many people who worked for Twitter want not a metric but a mea culpa.

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They owe the American public an explanation. We acknowledge that now. This is the approach we now need. One week later, Dorsey continued to acknowledge past missteps during a minute live video broadcast on Twitter. The point of the live stream was to talk more about measuring discourse, and Dorsey tried to answer user-submitted questions. But the hundreds of real-time comments scrolling by on the screen illustrated the immense challenge ahead. As of April , his successor, Pope Francis , has 9. S ambassador to the United Nations , said: Twitterbots are capable of influencing public opinion about culture, products and political agendas by automatically generating mass amounts of tweets through imitating human communication.

The social implications these Twitterbots potentially have on human perception are sizeable according to a study published by the ScienceDirect Journal. Looking at the Computers as Social Actors CASA paradigm, the journal notes, "people exhibit remarkable social reactions to computers and other media, treating them as if they were real people or real places. In addition to content-generating bots, users can purchase followers, favorites, retweets and comments on various websites that cater to expanding a user's image through accumulation of followers.

With more followers, users' profiles gain more attention, thus increasing their popularity.


  1. 40 Successful Business Leaders to Follow in 2016?
  2. Mulligans Reach;
  3. Twitter - Wikipedia.
  4. Multi-Channel-Vertrieb: Chancen und Risiken des Vertriebs über das Internet (German Edition).
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This practice of obtaining mass amounts of twitterbots as followers is not permitted on Twitter. Twitter is also increasingly used for making TV more interactive and social.

How to Use Twitter Lists | Sprout Social

In December , Twitter and Nielsen entered a multi-year agreement to produce social TV ratings, which are expected to be commercially available for the fall season as the Nielsen Twitter TV Rating. In May , it launched Twitter Amplify —an advertising product for media and consumer brands. On launch, the concept was limited to NBCUniversal channels and Xfinity cable television subscribers.

In an attempt to compete with Twitter's leadership in TV, Facebook introduced a number of features in to drive conversation about TV including hashtags, verified profiles and embeddable posts. It also opened up new data visualization APIs for TV news and other media outlets, enabling them to search for a word and see a firehose of public posts that mention it as well as show how many people mentioned a word in both public and private posts during a set time frame, with a demographic breakdown of the age, gender, and location of these people.

Facebook struck the partnership to help marketers understand how people are using the social network to talk about topics such as TV. These acquisitions, as well as a partnership with research company Kantar which it had been working with to develop a suite of analytics tools for the British TV industry since August strengthened Twitter's dominance of the "second screen" — TV viewers using tablets and smartphones to share their TV experience on social media.

With the additional analytic tools, Twitter was able to improve the firm's offering to advertisers, allowing them to, for instance, only promote a tweet onto the timelines of users who were watching a certain programme. By February , all four major U. TV networks had signed up to the Amplify program, bringing a variety of premium TV content onto the social platform in the form of in-tweet real-time video clips.

In June , Twitter acquired its Amplify partner in the U.

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As of September 22, , the ten Twitter accounts with the most followers were: The oldest Twitter accounts are 14 accounts that became active on March 21, , all belonging to Twitter employees at the time and including jack Jack Dorsey , biz Biz Stone , and noah Noah Glass. A selfie orchestrated by 86th Academy Awards host Ellen DeGeneres during the March 2, broadcast was at the time the most retweeted image ever. The resulting photo of twelve celebrities broke the previous retweet record within forty minutes, and was retweeted over 1.

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Business Insider via San Francisco Chronicle. Retrieved March 26, Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction. Put your consumers in focus, and listen to what they're actually saying, not what they tell you. If you recover slow, you're dead. Recover quickly, and you will be successful. We define entire epics of humanity by the technology they use.

Not everyone should start a company and not every idea needs funding. Fearlessness is like a muscle. The more I exercise it the more natural it becomes not to let my fears run me. If you're big enough, people are drawn to you. The way to make the biggest difference is to change mainstream behavior. It's competition that forces companies to get out of their complacency. I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines.

I always look at things from their point of view as well as mine. And I know when to walk away. My job as a leader is to make sure everybody in the company has great opportunities, that they feel they're having a meaningful impact and are contributing to the good of society. The right moral compass is trying hard to think about what customers want. Brand is not a product.

It's how you carry yourself. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests. One of the great things about the NBA is that we are both influenced by culture and we influence culture. Leaders thrive when they feel creatively empowered, when they trust the people around them, when their confidence is swelling. People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes. You have to maintain a culture of transformation and stay true to your values.

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The scions of the business world are enjoying quite the Renaissance. Listed in alphabetical order, here are the top 40 most influential business leaders of